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iSentia to purchase AAP’s Media Monitoring business

Australian Associated Press Pty Limited (AAP) today announced it plans to sell its media monitoring business across Australia and New Zealand to iSentia Pty Ltd, formerly Media Monitors.

The sale transaction agreed between AAP and iSentia is subject to approval by the Australian Competition and Consumer Commission. AAP and iSentia are co‐operating with the Commission as part of its informal merger review process.

If approved, iSentia has agreed to purchase the client relationships and will work with the clients over a three‐month integration period.

The sale of the business will enable AAP to focus on and expand its core editorial business to meet the challenges of the changing media landscape in Australia.

iSentia and AAP are privately owned Australian companies, each with an outstanding track record of providing news gathering, monitoring and analysis services across Australia and in New Zealand.

AAP CEO Bruce Davidson said: “The decision to divest ourselves of our media monitoring business will enable AAP to develop our key editorial services and identify investment opportunities that will complement and support the core business.

iSentia CEO John Croll said: “We are excited to welcome AAP’s media monitoring clients to our business and to offer them the product and service benefits provided by Asia‐Pacific’s leading media intelligence company.

“The media intelligence industry is both specialised and complex, and to be successful it takes a focus on search technologies, services and products. The addition of these new clients in Australia and New Zealand will allow us to continue to invest in our services and remain the region’s leading service company in the media intelligence space.

“As a result of this exciting combination, clients will see continual enhancements to the quality and range of the tailored services that we offer,” Mr Croll said.

Subject to regulatory approval, work will commence on the seamless integration of the AAP monitoring business with iSentia.


For more information contact:

Rita Akanis
T: +612 9322 8701

John Chalmers
T: +612 9318 4033 M: +61 405 255 126

About iSentia

iSentia is the Asia‐Pacific region’s leading business intelligence company, providing over 6,000 clients with media information, analysis and advice 24/7/365. iSentia has more than 1200 employees across 15 countries filtering information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month.

Our talented people, innovative search technology, comprehensive coverage and expert research provides the tools and insight to allow our clients to manage media relationships effectively, track and analyse issues of interest across all media, and discover and share valuable insights that drive smarter decisions.

About AAP

Founded in 1935, AAP is the national news agency of Australia employing more than 600 people. It provides a comprehensive domestic and international news service to the Australian media, business sectors and beyond ‐ 24 hours a day, 365 days a year. Virtually all of Australia's newspaper, broadcast and digital media subscribe to AAP news services.

In addition to the news agency, AAP’s businesses include editorial production outsourcing service Pagemasters; media analysis company Media Research Group (MRG); and MediaNet, Australia’s largest distributor of corporate and government press releases.