01 August, 2010
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Premium Features

While Australian Associated Press is renowned for its real-time news, sports and finance wire services, its premium features service adds another dimension to coverage of Australia and the world.

AAP's Premium Features service offers intelligent, well-rounded lifestyle and entertainment pieces with pictures that enrich special newspaper sections and magazines.

Browsing and selections are made easy via its website - http://aapfeatures.com.au

Drawing on the depth of AAP's news resources and its uniquely qualified team of writers, the service showcases seasonal Australian-based lifestyle stories on food, wine and beer, home decorating and gardening.

Well illustrated, these pieces also include a range of sidebars that offer the reader depth without unnecessary complexity - eg recipes, lists, tips and gadgets.

Thoughtful and time-critical reviews of films, books, music and DVDs have made the premium features service a critical content tool for all editors.

Regular columns are filed by AAP's entertainment correspondents, providing insightful and sometimes humorous updates on the activities of Australian musicians and actors here and abroad.

The features site is also home to a daily news cartoon by national award-winner Peter Broelman.

And AAP's partnership with authoritative online motoring news service GoAuto drives new business with industry news, roadtests and reviews.

Premium Features taps into our best current affairs, technology, science, entertainment and health features, analysis pieces, background and travel stories.


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