Shoppers at the Woolworths supermarket entrance in Melbourne
Woolworths executives are bracing for a public grilling by the competition watchdog. Image by Con Chronis/AAP PHOTOS
  • economy, business and finance

Woolworths execs to be grilled at watchdog’s inquiry

Rachael Ward November 18, 2024

Senior executives from Woolworths will be grilled at an inquiry into the nation’s supermarkets, with Coles bosses to be put to the test later this week.

Details on prices, profitability, competition and supply chains are at the top of the agenda for the Australian Competition and Consumer Commission (ACCC) probe initiated by the federal government.

Woolworths’ senior leaders will appear on Monday and Tuesday while those from Coles will face the inquiry on Thursday and Friday, with members of the public able to tune in via a livestream.

Coles and Woolworths signage
 The ACCC is also taking legal action against the nation’s two biggest supermarket retailers. Image by Joel Carrett/AAP PHOTOS 

The probe is putting costs under the microscope, including how wholesale prices translate to customers at the check out.

Last week, the inquiry heard the two biggest retailers dictate supplier price rises which leaves Metcash, which licenses independent grocery chain IGA, at the whim of those increases.

Coles and Woolworths have two-thirds market share of supermarket sales, Aldi has about ten per cent and Metcash-supplied retailers have about seven per cent.

Coles, Woolworths, Aldi signs
 Coles and Woolworths dominate with two-thirds of the market, while Aldi has about ten per cent. Image by Darren England/AAP PHOTOS 

Overseas grocery markets are more competitive than Australia’s duopoly-dominated sector, Aldi’s national buying managing director Jordan Lack told the inquiry.

Metcash food division chief Grant Ramage said the key measure of whether a price change sticks and is applied across the Australia market is whether Coles and Woolworths accept it.

The ACCC’s final report is due in February and the watchdog is separately taking legal action against the two biggest retailers, accusing them of misleading customers with fake discounts.

The commission alleges they bumped up the price of products by 15 per cent for short periods before dropping the price and selling them under Woolworths’ “Prices Dropped” promotion and Coles’ “Down Down” promotion.

An in-store signage is seen at Woolworths supermarket in Melbourne
 The ACCC has accused the big two players of misleading customers with fake discounts. Image by Con Chronis/AAP PHOTOS 

Last week, Coles and Woolworths revealed they will fight class action lawsuits filed in the Federal Court over claims they deceived customers through misleading promotions on everyday products.

Last week, Coles and Woolworths revealed they will fight class action lawsuits filed in the Federal Court over claims they deceived customers through misleading promotions on everyday products.

The aim of that action taken by law firm Gerard Malouf and Partners is to secure compensation for customers.

The federal government has proposed changes to merger laws and a mandatory food and grocery code of conduct, which would carry multimillion dollar penalties for serious breaches.