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IFF to Present Unique Scents at the Sensory Odyssey at Singapore’s ArtScience Museum

PRNewswire June 5, 2023

SINGAPORE, June 5, 2023 /PRNewswire/ — IFF brings the power of scent to Sensory Odyssey, which opens at Singapore’s ArtScience Museum, following a successful premiere in Paris, France at the National Museum of Natural History in 2022. Meant to provide visitors with a unique, immersive experience of the beauty and diversity of the living world, Sensory Odyssey is a multi-sensory exhibition which features video, sound and scent and will be held from May 27 to Oct. 29.

“We are very excited to partner with IFF. The exclusive scents used in this exhibition help sense the world, shifting our perceptions of the living world,” said Gwenael Allan, creator, co-founder and CEO of Sensory Odyssey Studio.

Sensory Odyssey proposes a one-of-a-kind immersion into the natural world, where IFF-curated scents play a key role in making the experience both complete and surprisingly vivid. From the animalic, lion-infused fragrance of the savannah to the cold, almost metallic scents of ice floes, to the humid and green rainforest to the spring-like, floral notes of the prairies, visitors may tour nature.

“At IFF, we believe in the power of scent to awaken the extraordinary senses,” said Ramon Brentan, IFF Scent Asia regional general manager. “We are proud to be a key stakeholder in the Sensory Odyssey and unveil the beauty of the natural world through scents.”

Organized by ArtScience Museum and BASE Entertainment Asia, this exhibition was created by Sensory Odyssey Studio in collaboration with the French National Museum of Natural History in Paris. The 2023 Asian premiere of this exhibition at ArtScience Museum marks the first stop on a global tour.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.

© 2023 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.

Contact: 
Judith Gross
VP Communication and Branding, Scent
+33 630097462
judith.gross@iff.com

SOURCE IFF

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