HONG KONG, June 28, 2023 /PRNewswire/ — Lying between the vast expanses of Siberia and the Gobi Desert, Mongolia is one of the world’s most sparsely populated countries. Here, livestock outnumber humans around 20 to 1, including the animals behind one of Mongolia’s economic success stories: cashmere. Soft and lightweight, cashmere is one of the most luxurious fabrics money can buy. In a brand new 30-minute program, CNN’s Made in explores the journey of Mongolia’s cashmere industry.
CNN meets Mandkhai Jargalsaikhan, the founder and creative director of the knitwear label “Mandkhai,” who takes pride in sourcing the finest cashmere directly from Mongolia. Mandkhai’s brand is no stranger to the spotlight, with celebrities like Hailey Bieber and Gigi Hadid sporting her pieces. The designer, however, is more interested in highlighting the people who make and inspire the clothes, such as the nomadic herders who supply cashmere fibers. With the cashmere sourcing season well underway, she sets out to visit a supplier in Mongolia’s countryside. Bayarduuren Zunduikhuu has lived in this part of Mongolia for a decade. She moves home each season, looking for land where her herd of 500 animals can graze, including the goats she relies on for the cashmere harvest. But extreme weather and declining ecosystems are threatening Bayarduuren’s livelihood, the welfare of animals, and the future of this vital community in Mongolia.
The journey continues to Ulaanbaatar, Mongolia’s capital, where “Gobi Cashmere” says it runs the largest cashmere store in the world. With decades of domestic cashmere production and distribution under its belt, the brand keeps a focus on accessible yet high-quality cashmere products, entirely made in-house in Mongolia. However, increasing a cashmere product’s quality while keeping costs down can be a challenge. The brand is investing in improving their cashmere supply and reducing distribution costs.
To get a global perspective on Mongolia’s cashmere output, CNN travels to London to meet Oyuna Tserendorj, a designer showcasing Mongolian cashmere to the world. Oyuna is passionate about connecting her customers with Mongolia and travels to Mongolia every year visit herders across the country. Oyuna has carved out a niche in the global luxury market, with her futuristic yet traditional products stocked in department stores around the world, from Harrods in London to Lane Crawford in Hong Kong.
Finally, back in Mongolia, among the Khentii Mountains CNN meets Ganbold Sosorbaram who has watched over a herd his entire life, just like his ancestors before him. However, how Ganbold makes a living off his herd is changing. Alongside collecting cashmere from goats, Sosorbaram now collects yak wool as well. He supplies a growing number of companies betting that yak could be the next big thing, because it is warmer and rarer than cashmere. Knitwear-maker Bodios pivoted to selling yak wool to stand out in an already crowded cashmere market. The company believes that this market will only grow as consumers become more aware of the environmental challenges that can come with cashmere.
Made in Mongolia trailer: https://bit.ly/3Pz69nh
Made in Mongolia images: https://bit.ly/46mGBQe
Airtimes for 30-minute special:
Saturday, 1st July at 6pm HKT
Sunday, 2nd July at 9:30am HKT
Monday, 3rd July at 1am HKT
About CNN International
CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms, reaching more than 475 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region, and Latin America and has a US presence that includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. CNN has won multiple prestigious awards around the world for its journalism. Around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI’s non-news programming division. CNN has 36 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is a Warner Bros. Discovery company.
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SOURCE CNN International
