AAP is delighted to announce Nine Publishing mastheads The Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times and WAToday are resubscribing to AAP for a six-month trial.
The subscription agreement is the culmination of discussions between AAP and Nine spanning several weeks. The mastheads will have access to the full suite of AAP’s text content, with a capped number of images from AAP Photos per month also included.
The deal gives Nine mastheads the opportunity to explore how AAP’s content might continue to support their subscription strategy into the future.
“I am looking forward to seeing AAP’s journalism in some of the nation’s most read mastheads once more,” said Lisa Davies, AAP CEO. “I’ll be encouraging section editors to proactively talk with your counterparts at Nine about how the arrangement is working.”
In an announcement to their newsrooms this afternoon, Nine’s Managing Director of Publishing James Chessell said the six-month trial would give the newsrooms the opportunity to evaluate how AAP content might fit with our subscriber and audience strategies.
“I am pleased to be re-partnering with AAP at a time of continual change for newsrooms,” he said. “It promises to be a fascinating and worthwhile project”.
“How AAP’s feed might be of use will vary topic-to-topic. For instance, Business might use AAP’s market wraps, freeing up staff reporters to dig deeper on corporate and consumer news. Sport might use AAP’s match reports so our journalists can do more long reads.
“In coming days the newsrooms will get a briefing from AAP’s Editor, Andrew Drummond, on their current offering, and topic editors will be given account access.
“At the end of six months we will make an assessment of our long-term plans dependent on the audience data.
Update: December 22, 2022
AAP has today signed a two year contract with the Nine Publishing masterheads, The Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times and WAToday. The deal also includes nine.com.au.
The contract follows a successful six-month trial and is testament to the stories and images delivered 365 days a year, across all areas.
