AUSTRALIAN ASSOCIATED PRESS
  • TRUSTED
  • ACCURATE
  • IMPARTIAL
DONATE SUBSCRIBE
  • new product

PRADA REVEALS PRADA PARADOXE FRAGRANCE FILM CAMPAIGN

PRNewswire August 22, 2022

PARIS, Aug. 22, 2022 /PRNewswire/ — Prada announces the worldwide launch of Prada Paradoxe, the new women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film.

To view the Multimedia News Release, please click:  
https://www.multivu.com/players/uk/9075451-prada-reveals-prada-paradoxe-fragrance-film-campaign/

The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself.

Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic, revelatory short capturing the empowered spirit of Prada Paradoxe.

“I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.” – Emma Watson, Actor, Director, Activist

“It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.” – Yann Andrea, Prada Beauty International General Manager

The Prada Paradoxe film campaign launches worldwide across television, digital channels and outdoor media from August 22nd.

Talent and Film Director: Emma Watson

Music: “Lord It’s a Feeling” by London Grammar

Contact

Mickael Roux
Mickael.roux@loreal.com  

 

Prada Logo

 

SOURCE Prada

Keep updated

Latest Releases

Latest News

AAPR aggregates press releases and media statements from around the world to assist our news partners with identifying and creating timely and relevant news.

All of the press releases published on this website are third-party content and AAP was not involved in the creation of it. Read the full terms.

AAP FactCheck

  • Information you can trust
  • Written by trained, experienced journalists using authoritative sources
  • Accredited by the International Fact-Checking Network (IFCN)

AAP FactCheck provides factual, authoritative information Australians can rely on. Accredited with the Poynter Institute's International Fact-Checking Network and adhering to the highest industry standards, our experienced team works to minimise the impact of misinformation.

AAP Photos

  • Award-winning Australian Photography
  • Editorial or Commercial use
  • Subscriptions or one-off licences

Image buyers from all industries rely on AAP Photos. A digital treasure trove of content depicting Australian life, our fully-searchable database contains millions of images from around the country and around the world.

AAPNews

  • News delivered to your inbox
  • Trusted, reliable and accurate
  • Corporate and individual packages available

AAPNews delivers newswire content direct to the public. Choose from a number of subscription models to not only gain access to high-quality fact-based news on your desktop or mobile device, but also to show your support for Australia's only not-for-profit newswire.

Newsroom

  • The wire – up to the minute news at your fingertips
  • Feeds delivered to your CMS
  • Agenda – AAP’s planning and events tool

Get the news feed your organisation needs, with AAP offering extensive coverage of news, courts, politics, sports, finance and the arts. Take advantage of AAP’s partner content to get the international news that matters to your business, with news feeds delivered via multiple channels including API and FTP.