Maison Kitsun? x Samsonite: An exclusive collection that celebrates wanderlust in style
SINGAPORE, Nov. 2, 2023 /PRNewswire/ -- World luggage leader Samsonite is teaming up with the multi-faceted Paris-meets-Tokyo brandMaison Kitsun on a unique collaboration that merges supremely practical luggage and travel accessories with playful Parisian cool.
The campaigntagline, entitledCarry Your Wanderlust, encourages travelers to fearlessly embrace their desire to experience the world. Presented through a playful lens, the campaign is anchored by a brand film that follows a high-energy, wonder-filled journey within a unique Tokyo-inspired setting.
The Maison Kitsun x Samsonite collaboration and its supporting campaign lean into a fun, stylish, and sophisticated identity. Speaking to consumers with an appreciation for fashion-forward and premium-quality products, the exclusive collection caters to a wide range of needs through diverse products, including luggage and lifestyle bags. Featuring six styles which come in a base colour of black and white as well as in a signature Maison Kitsun "Camo Fox" print, the result is a beautiful blend of Maison Kitsun style with the functionalities of Samsonite, thanks to plenty of thoughtful, organizational compartments and a durable, long-lasting quality.
TheSpinner 68luggage is perfect for longer trips away, and a cabin-friendlyRolling Tote, which is an ideal choice for weekend travels due to its compact shape. Customers can also go hands-free with a Crossbody, featuring a long, adjustable strap, which is ideal for both journeying to the airport or daily adventures. ARolltop Backpackoffers flexible sizing and a utilitarian look, while aBackpackoffers a more structured, timeless shape. A uniqueSling Bag, complete with an easy-access front pocket, is perfect for keeping important items such as passports and wallets safe.
Maison Kitsun x Samsonite collection will be available online at maisonkitsune.com and samsonite.com, at Maison Kitsun and Samsonite boutiques, as well as selected retailers across Asia from 16 November 2023.
About Samsonite
Founded in 1910, Samsonite is the world's leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has excelled since its inception in a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers journey further, with ever-lighter and stronger products.
Samsonite is a registered trademark of Samsonite IP Holdings S.r.l. 2023 Samsonite IP Holdings S. r.l
AboutMaison Kitsun
Created in 2002 by Gildas Loac and Masaya Kuroki, Kitsun offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsun), music label (Kitsun Musique) and cafs, roasteries, bars and restaurants (Caf Kitsun). Over the last twenty one years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.
Product Information:
Spinner 68 Luggage, Rolling Tote
Available in Black Camouflage print or White Camouflage print. Comes with Fox printed detachable luggage strap.
Sling Bag, Crossbody, Rolltop Backpack, Backpack
Available in Black Camouflage print or White Camouflage print. Comes with Fox shape detachable luggage charm.
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SOURCE Samsonite Brands Pte Ltd

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