The Apurva Kempinski Bali Celebrates the Indonesian Way of Life Through 'Powerful Indonesia: Bhinneka Tunggal Ika' in 2024

NUSA DUA, Indonesia, Feb. 7, 2024 /PRNewswire/ --Buildingonthe monumentalsuccess of the 2023Powerful Indonesia campaign, The Apurva Kempinski Bali proudly unveils the continuation of its movement with Powerful Indonesia: Bhinneka Tunggal Ika campaign in 2024. In the spirit of celebrating the Indonesian way of life, a year-long programme has been curated encompassing inner wisdom, equal opportunity, unity in diversity, one common vision for the future, and igniting the fighting spirit for generations to come.

On the evening of 1 February 2024, The Apurva Kempinski Bali celebrated its 5th anniversary with thelaunch of its 2024 campaign. The stage was set for awe-inspiring performances, including the premiere of 'Powerful Indonesia: Bhinneka Tunggal Ika' short movie and a dance performance illustrating Indonesia's unity in diversity. Embracing inclusivity, several talented artists with special needs, including hard-of-hearing dancers were part of the celebration. As the grand finale, the angelic voice of Putri Ariani graced the evening and mesmerisedeveryoneinthePendopo Lobby.PutriArianiisapowerfulIndonesianyoungsingerwhoregardless of any challenges she might face, her musical talent continues to shine, carving her name as a respected, acknowledged, andinspiringsingeralongwithinternationallyrenowned musicians.Embodyingempowerment, inclusivity, equal opportunity, and fighting spirit, Putri Ariani is the perfect figure to represent the essence of 'Powerful Indonesia: Bhinneka Tunggal Ika'.

In2023, the resort delvedinto Indonesia'sunique culture,cuisine, biodiversity,art,andsustainability througha series of programmes. Determined to keep the legacy alive, in 2024 impactful collaborations continue being fostered, fusing Indonesia's diversity through one powerful movement, the 'Powerful Indonesia: Bhinneka TunggalIka'campaign. Thethoughtfullycurated programmesaretobepresentedquarterly,encompassingthe themes of sustainability, craftsmanship, and equality.

Sustainabilityhasbeenpartoftheresort'sBrand StrategyRoadmapsince theonsetofitsopening. Itwillcontinue to be at the core of its coming five years' strategies and operations, reflecting on the resort's four pillars of sustainability. Firstly, in an effort to preserve the culture, the resort continues to highlight the uniqueness of Indonesia's seven main regions through various offerings, including in-room amenities, dining, wellness, arts and crafts, traditional games, andresort activities. Subsequently, to encourage local empowerment, the resort nurtures a deeper engagement with the local communities while favouring their local produce and cultivating the hospitality industry'snext-generationtalentsthrough a seriesof enriching programmes. In the commitment to protect the environment, the resort focuses on decarbonisation efforts and preserving Indonesia's biodiversity, amongst other initiatives such as initiating Free-Range Chicken Farming in addition to its SustainableAgricultureprogramme.Ultimately,theimplementedinitiativeswillleadtoTheApurva Kempinski beingperceivedasavaluablebusinessthatsubstantiallycontributestothelocaleconomy whilecomplyingwith the industry's standards on an international level to solidify its stance on sustainable practices.

Furthermore, the'PowerfulIndonesia:BhinnekaTunggalIka'continuetoembracetheintricatelegacy ofartistry woven intoeverycraft.Collaborationswithinfluentialfigures remainanintegral partofcelebrating Indonesian art'stimelessessence andinnovativespirit. Thisyear,thestageissettohighlighttime-honouredtraditionspassed through generations to contemporary expressions through dance, music, fashion, visual art, installations, literature, and photography.

Finally, the commitment to inclusivity and equal opportunity extends to fostering an environment where everyonefeels welcomedandrespected. Theresortsharesthestagewithinspiringtalents whowouldmesmerise theguestsandthepublicwiththeirunique abilitiesandperspectivesshowcasedthroughaseriesofprogrammes as part of the 'Powerful Indonesia: Bhinneka Tunggal Ika' campaign.

"This year marksa significant milestone for The Apurva Kempinski Bali as it celebrates its successful 5 years of welcoming guests to a beachfront sanctuary with unique guest experiences that highlight Indonesia. As we areentering thenextphaseof growth,wearegenuinelyexcited tocontinuethecelebrationofIndonesia,paying tributetothepowerful nationthatholdsstrongasoneregardlessoftheirdifferences." saidVincentGuironnet, the General Manager of The Apurva Kempinski Bali.

Exploremoreofthe'PowerfulIndonesia:BhinnekaTunggalIka' programmeand bepartofthemovement.

About The Apurva Kempinski Bali: Standing atop the majestic cliff of Nusa Dua, with breath taking views of the Indian Ocean and a tropical garden, The Apurva Kempinski Bali offers the epitome of beachfront luxury. This five-starresort in Bali presents itselfas a majestic open-airtheatre, anembodiment of Indonesian elegance. A collection of 475 iconic rooms, suites and villas are showcased, with 60% of the accommodation featuring its own private plunge pools. From a unique culinary journey and indigenous spa treatments to spaciousmeetingroomsandalluring chapels,TheApurva KempinskiBali isa spectacularstage where curated experiences are brought to life. kempinski.com/bali

About Kempinski: Founded in 1897, Kempinski Resorts is Europe's oldest luxury resort group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individualityof itsproperties.Kempinskinowcomprisesa portfolio of82 five-star resortsandresidencesin36 countriesand continuesto addnewpropertiesinEurope,theMiddleEast, Africa, AsiaandtheAmericas. Each reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle resorts, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing thecultural traditions of itslocation. Kempinski is a founding member ofthe Global Hotel Alliance (GHA), the world's largest alliance of independent resort brands.

kempinski.comwww.discoveryloyalty.com

MediaContact:

MelodySiagian,DirectorofMarketing, The ApurvaKempinski Bali

T+623612092288M +6281222401851melody.siagian@kempinski.com

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SOURCE The Apurva Kempinski Bali