INTRODUCING MICHELLE YEOH AS HELENA RUBINSTEIN'S NEW BRAND AMBASSADOR

PARIS, Feb. 26, 2024 /PRNewswire/ -- HelenaRubinstein proudly introduces Michelle Yeohas its new brand partner from February 26, 2024.The collaboration is an unprecedented encounter, seamlesslymerging the avant-garde beauty brand'spioneering spirit with Michelle Yeoh's inspiring journey.

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https://www.multivu.com/players/uk/9251651-michelle-yeoh-helena-rubinstein/

Mirroring Madame Rubinstein's life journey,Michelle Yeoh embodies the brand's values ofdetermination, self-belief, audacity, and resilience.Remarkable Oscar-winning actress, she isrenownedas2022 Time magazine icon of the year, is serving as aUN Goodwill ambassador, elected as 2024International Olympic Committee Member,and is recognized globally as anexceptional role model forwomen.

Through her inspiring speeches, Michelle Yeoh joins Helena Rubinstein incelebrating womenandempoweringthem to be their mostradiant,independent, andconfidentselves.This exciting newpartnership,rooted in Madame Helena Rubinstein's timeless legacy and Michelle Yeoh's inspiringjourney, reaffirms the brand's commitment toinventing beauty that empowers women to reach newheights.

"Madame Rubinstein chose her own destiny, and she achieved things no one would have believedpossible.Her story resonates with me. () There is something very natural and obvious for me to join abrand that celebrates the unparalleled strength and radiant confidence that lies within every woman."

Michelle Yeoh

The first brand campaign with Michelle Yeoh will be revealed March 2024.

For any media request please contact:

olivia.besson@loreal.com
camille.brochot@loreal.com
heloise.simon@loreal.com

#BeautyIsPower #BrightEncounter #HelenaRubinstein @HelenaRubinstein and @MichelleYeoh_official

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SOURCE HELENA RUBINSTEIN