Vista Unveils Ultra-High-Net-Worth Travel Trends: Singapore Ascends as Southeast Asia's Premier Destination

Vista Unveils Ultra-High-Net-Worth Travel Trends:
Singapore Ascends as Southeast Asia's Premier Destination

Press images available for download here.

Singapore, Thursday 19 June 2025 – Vista, the world’s leading private aviation group and parent company of VistaJet and XO, hosted a panel discussion on Ultra-High-Net-Worth Trends in Singapore, bringing together influential voices from across its partner network within the city’s luxury ecosystem.

The invitation-only event explored the evolving trends of luxury among Southeast Asia’s ultra-high-net-worth-individuals (UHNWIs) whose lifestyle choices are increasingly driven by meaning, mobility, and long-term value. Held against the backdrop of rising demand for premium experiences and increased regional UHNWI mobility, the panel featured insights from:

• Amy Yang, Vice President, Marketing – APAC & IMEA, Vista
• Christine Li, Head of Research Asia Pacific, Knight Frank
• Ewa Stachurska, Chief Marketing & Sustainability Officer, Sanlorenzo Asia Pacific

The speakers examined the burgeoning demand for private aviation, luxury real estate, and superyachts which highlight Singapore’s status as a premier destination and how brands are responding to the rising desire for privacy and personalization.

Vista’s Amy Yang shared, “With the rising trend of bleisure travel — where business and leisure are seamlessly intertwined — Singapore has consistently ranked among the top destinations for Vista’s clientele. Its unique blend of Asian cultures and its status as an international business hub make it an ideal gateway for today’s global travelers. At a time where excellence standards and consistency are paramount — whether flying long-haul between Asia and the United States aboard the industry-leading Global 7500 or regionally within Europe or the Middle East on the popular super-mid-size fleet — Vista is uniquely positioned to meet this growing demand with a global infrastructure that spans 96% of the world.”

In 2024, VistaJet further saw a 10% growth in its Memberships in Southeast Asia, whereas XO — Vista’s instantaneous and real-time priced private jet marketplace — saw doubled flight traffic year-on-year growth in Singapore.

Knight Frank’s Christine Li reveals: "According to The Wealth Report 2025, Asia Pacific is predicted to account for 47.5% of the global UHNW population created between 2025-2028. The inaugural Family Office survey displays an increasing trend to view prime real estate as an attractive combination of steady income generation and capital growth potential. Confidence in Singapore's prime assets are underscored by the significant UHNWI commercial property transactions for 2024/2025 — notably US$520 million for the 21 Collyer Quay office building and US$43 million for River Valley Apartments enbloc. This blend of strategic diversification, expectations for long-term asset appreciation, and sustained high-value investment activity, solidifies Singapore's position as a premier destination for sophisticated capital.”

Sanlorenzo Asia Pacific’s Ewa Stachurska adds: “Singapore is emerging as a premier yachting hub with 8 boat clubs and marinas and 4000 boats and yachts stationed in the city. Coupled with Southeast Asia’s extensive coastlines that are easily accessible by yachts with adequate range and storage capacity, this creates a unique environment for the rising demand of highly customized superyachts. This trend reflects a broader shift towards exceptional purchases that offer not only immediate enjoyment but also generational significance, and purpose underscoring the evolving aspirations of Asia’s affluent clientele. Sanlorenzo Asia Pacific prioritizes intimate activations and experiences with like-minded yacht owners at the Sanlorenzo Elite community, ensuring the holistic customer journey is complete in discreet elegance and effortless style.”