The solution allows marketers to accurately and quickly insert the right ads, targeting the right audiences, to drive sales for ad revenue monetization
AMSTERDAM, Oct. 23, 2023 (GLOBE NEWSWIRE) — Irdeto, the world leader in digital platform cybersecurity, is proud to announce a partnership with Anypoint Media, the ad-tech company provider of FLOWER, a linear advertising platform for TV & OTT service providers worldwide. Irdeto has integrated Anypoint Media’s Flower Ad Server into its Server Side Ad Insertion (SSAI) product and onto its Android TV Hybrid Box offering.
Anypoint Media offers best-in-class addressable TV and OTT advertising solutions, with a proven track record of over seven years in commercial services for major Tier-1 accounts, such as SKB, LGU+ and Telkom Indonesia. Recently, the company added new Tier-1 accounts to its portfolio, including VNPT in Vietnam, sporki in Korea and beIN Sports in APAC.
Dynamic Ad Insertion is an important part of publishers’ ad sales strategy and with Irdeto SSAI for OTT streams and Anypoint Media’s CSAI for Hybrid Set Top Boxes, a high quality, seamless experience is possible by making ad breaks addressable to give the user a more personalized advertising experience during live events on linear channels.
The new solution will enable customers to personalize advertisements based on individuals’ profiles. By stitching the ads directly into the video content, providers can transition from content, to ad, and back to content, providing the same seamless user experience as live broadcast TV. Each ad break is tailored to the audience, based on their viewing history, device, demographics, and geographical location. Once the ad server has selected the ads, Irdeto SSAI stitches the ad into the content stream before reaching the viewer’s playback device.
As the ads are inserted directly into the live stream, latency and buffering are eliminated, and continuous high quality video is maintained, providing a smooth TV-like viewing experience. In addition, the solution can minimize the impact of ad blocking, and eliminate timeout and black screen during ad playback caused by device fragmentation.
“The partnership with Anypoint Media will complement our advertising offering and open the door for increased capitalization on the growing broadcast and online advertising market in the APAC region, where pay-TV operators and streaming service providers are increasing their investments in ad technology,” said Andrew Bunten, COO of Video Entertainment Irdeto.
“We are pleased to be partnering with Irdeto, to enable an end-to-end advertising solution that will work on OTT and hybrid set-top boxes alike, enabling publishers’ opportunity to generate increased advertising revenue lift on both their live and VOD content, using either CSAI or SSAI,” said Won Baek, CEO, Anypoint Media.
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About Irdeto
Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto’s services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games, and connected industries including transport, health and infrastructure. With teams around the world, Irdeto’s greatest asset is its people and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. Irdeto is the preferred security partner to empower a secure world where people can connect with confidence.
For more information, please visit www.irdeto.com.
About Anypoint Media
Anypoint Media is an Ad-Tech company leading the Addressable TV market with its one-of-a-kind Addressable Linear TV Advertising Platform since 2015. Anypoint Media helps Pay-TV and OTT Service Providers to monetize under-utilized Linear TV inventory with addressability, frame-accurate ad insertion, mediation, linear ad podding, and sales automation through programmatic integrations while also offering a unified Ad Management tool that can be used to manage all inventory types including Linear TV, VOD pre/mid/post-rolls, banners, EPG banners, L-bands and Pause-Ads.
For more information, please visit www.anypointmedia.com.
For more information, contact:
Irdeto Media Team
Daniel Butschek
media@irdeto.com
Tel. +31 6 2765 0973
Sabrina Orlov
media@irdeto.com
Tel. +1 343 997 7220
