“Hong Kong Mega 8” Showcases the City's Allure as the “Events Capital of Asia”

Outdoor Digital Art Projection and City Art Walks Bring World‑Class Artistic Elements into Local Neighbourhoods

HONG KONG, March 25, 2026 (GLOBE NEWSWIRE) -- Riding on the wave of a spectacular line‑up of mega events throughout March and April, the Hong Kong Tourism Board (HKTB) rolled out the “Hong Kong Mega 8” campaign. The campaign brings together eight highlighted world‑class mega events of arts, pop culture and sports, and citywide programmes, inviting visitors from around the world to Hong Kong to experience the vibrant arts scenes in local neighbourhoods and discover Hong Kong’s captivating allure as the “Events Capital of Asia.”