AAP FACTCHECK – Jaguar’s stock price did not hit an all-time low following its recent rebrand, despite claims on social media.
The car manufacturer has made headlines in recent weeks following its “Copy nothing” advertisement relaunch as it looks to enter the electric vehicle market.
While the advert has been widely ridiculed, Jaguar’s stock price did not hit an all-time low in the aftermath.
In fact, the Jaguar brand does not have a stock price.
The claim appears to have originated from an article published by The People’s Voice, a site AAP FactCheck has debunked numerous times.
A Facebook post shows a photograph of the article, with its headline: “Jaguar Stock Price Plummets to All-Time Low Following Woke Rebrand.”
The article provided no evidence to support the claim in the headline.
The Jaguar advertisement, released on November 18, highlighted the brand’s shift towards electric with the clip designed to express abstract and avant-garde themes.
It features strikingly dressed models but does not show any cars.
Critics have branded it the latest in “woke” marketing, with many likening it to an April 2023 advert for Bud Light in which a transgender influencer promoted the product.
The claims in the article and posts are nevertheless false.
Stephen Taylor, an expert in financial econometrics at Lancaster University in the UK, explained that Jaguar does not have its shares.
Instead, the brand is owned by the Indian conglomerate Tata Motors.
Professor Taylor said Tata’s share price is influenced by various factors, with the company owning several brands beyond Jaguar, including Land Rover.
Peter Swan, a banking and finance expert at UNSW, said Jaguar makes up a tiny part of Tata’s total sales, adding: “Good or bad news about the brand has very little impact on the Tata price.”
Professor Swan said Tata’s share price following the announcement was far from its all-time low.
“From the 18th to 19th, Tata Motors price actually rose slightly (781.75 to 799.90 [Indian rupees]) and has remained at that level until today [November 26],” he told AAP FactCheck.
“Tata has been much lower in the past (November 28, 2023) at 677.45 and much higher (August 12, 2024) at 1079.90.”
Tata’s most recent (December 3) share price was 801.25.
The Verdict
False – The claim is inaccurate.
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