Claims 'woke' ad sent Jaguar stocks plummeting are false

James McManagan December 03, 2024
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The launch of Jaguar's new branding featured a brightly coloured TV advert. Image by Supplied by Jaguar/AAP PHOTOS

WHAT WAS CLAIMED

Jaguar’s stock price plummeted to an all-time low following its “woke” rebranding.

OUR VERDICT

False. Jaguar doesn’t have a stock price and its parent company’s price did not hit an all-time low.

AAP FACTCHECK - Jaguar's stock price did not hit an all-time low following its recent rebrand, despite claims on social media.

The car manufacturer has made headlines in recent weeks following its "Copy nothing" advertisement relaunch as it looks to enter the electric vehicle market.

While the advert has been widely ridiculed, Jaguar's stock price did not hit an all-time low in the aftermath. 

In fact, the Jaguar brand does not have a stock price.

The claim appears to have originated from an article published by The People's Voice, a site AAP FactCheck has debunked numerous times. 

A Facebook post shows a photograph of the article, with its headline: "Jaguar Stock Price Plummets to All-Time Low Following Woke Rebrand."